Branding and Marketing in the Age of Covid-19

Course Preview
  • Skill Levelintermediate
  • Lectures1 Video
  • Enrolled 1,270 students enrolled
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Key concepts covered include:

By the end of this course, you will be able to understand:

  • COVID -19 and its impact on Branding
  • How did COVID change the concept of Branding and marketing
  • Business models and consumer expectations, and a lot more

What you'll learn

In the spring of 2020, the COVID-19 pandemic changed people’s daily lives around the world and is still affecting people physically and mentally. read more »»

COVID-19 has spread globally to over 150 countries with more than 70 million confirmed cases and one million deaths till now. The business of marketing has been evolving and changing profoundly during this pandemic, and it will retake a transition when the “new normal” sets in.

While challenging times like these require marketing and branding strategies, there should be a plan for the path forward to optimize marketing performance.

This course is designed to upskill you about branding and marketing in the age of COVID 19.

Who Should Attend?

  • MBA graduates General practitioners
  • Primary care physicians
  • Undergraduate medical students (Interns)
  • Postgraduate students in medicine
  • Nurses
  • Life science graduates

Instructor

Ilan Geva
4/5

Ilan is a CEO whisperer, an international branding expert, an author, and speaker, who practices & teaches holistic branding for all brand touchpoint communications. He worked for Ogilvy & Mather as Design Head and Creative Director in Johannesburg, Los Angeles, and Chicago, he held senior positions with Leo Burnett and Frankel & Co. VP Exec. Creative Director at Kragie/Newell, Des Moines, and VP Creative Director Gage Marketing, Minneapolis.He owns Ilan Geva & Friends, a brand communications consultancy in Chicago.
President, Ilan Geva & Friends Inc.

Course Preview

Instructor

Ilan Geva
4/5

Ilan is a CEO whisperer, an international branding expert, an author, and speaker, who practices & teaches holistic branding for all brand touchpoint communications. He worked for Ogilvy & Mather as Design Head and Creative Director in Johannesburg, Los Angeles, and Chicago, he held senior positions with Leo Burnett and Frankel & Co. VP Exec. Creative Director at Kragie/Newell, Des Moines, and VP Creative Director Gage Marketing, Minneapolis.He owns Ilan Geva & Friends, a brand communications consultancy in Chicago.
President, Ilan Geva & Friends Inc.

For: intermediates

Certificate

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Last Updated 07/2021

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